COMM6605. Explores business-to-business and business-to-customer strategies. Explores demographic, lifestyle, social, and cultural trends and their impact on consumer attitudes, motivations, and behavior. Integrates students experiences in cooperative education with classroom concepts and theories. 617.373.2000 Dean's Strategy Council. Examines the role of marketing as an organizational function and a set of processes to manage offerings that provide superior value to customers. COMM1450. our expertise Highlights An Award-winning Campaign. Students focus on analyzing an authors meaning and communicating that meaning to an audience through interpretive performance. The first half of the course explores the ethical and structural fundamentals of argumentation, including its main theorems regarding argument schemes and critical questions, argument structures and reconstruction, and fallacies and felicity conditions of valid reasoning. Marketing and Society. Offers students an opportunity to understand key concepts in performance studies such as ritual, play, performativity, performing, and performance processes. COMM2555 and GAME 2555 are cross-listed. Offers students an opportunity to learn how platforms change the way firms and consumers transact; identify customer groups whose affiliation with the platform is most valuable; understand the dynamics and limitations of platform-based network effects; design competitive platform-based marketing strategies; and develop plans for turning products and services into sustainable customer-centric platforms. (3 Hours). During this Dialogue of Civilizations, students study key environmental forces shaping consumer needs and preferences, the impact of foreign political and economic factors on entering companies, the influence of international competition, market segmentation, and strategy decisions specific to Asian marketing. Memory has become a central concept for analyzing problems of historical representation and identities. Opens New Window COMM2510. Topics covered include blasphemy, commercial speech, copyright, defamation, fighting words, free press/fair trial, hate speech, heresy, incitement, obscenity, political speech, pornography, prior restraint, public forums, special settings (such as schools, prisons, and the military), symbolic speech, threats, and time-place-manner restrictions. Prerequisite(s): MKTG6200 with a minimum grade of C- or MKTG 6208 with a minimum grade of C- or MKTG6210 with a minimum grade of C- or MKTG6318 with a minimum grade of C-, MKTG6232. Although the focus is on Internet marketing strategy, phenomena such as television home shopping and database marketing are also explored. Includes the use of microphones, headphones, and recording equipment while in our audio lab. Designed to assist students in developing advanced public speaking and presentational skills for professional and leadership positions. Offers a special topics course in communication studies. Topics include integrative learning, the field of communication, pathways and careers in communication, and the professional communicator. Topics include communication dynamics, systems thinking, dialogue, conflict management, leadership, power, and teams within different institutions, including government, higher education, and corporate America. What do you think? Boston, MA 02115 Emphasizes using market information to choose and manage the companys relationships with customers and competitors in a complex, changing environment, as well as the practical concerns of implementing and evaluating marketing strategy. (4 Hours). COMM2991. Designed to help students become knowledgeable consumers and limited producers of communication research. Focuses on identifying and acquiring relevant data to address different marketing challenges, conducting relevant quantitative analyses, and communicating obtained insights across the organization to make better marketing decisions. Examines literature related to crisis communicationincluding theories, models, and strategiesand establishes ethical principles in terms of what, how, and when essential elements must be employed for effective and ethical crisis communication. For example, students may study the classical foundations of communication and contemporary political discourse in Athens or British history and documentary film production in London. Explores how our lives and identities are performed in space and time, while applying those same concepts to athletes and athletic competition. (3 Hours). 617.373.2027 [email protected] Julie Newmeyer. (1 Hour). Indeed.com estimated this salary based on data from 3 employees, users and past and present job ads. Topics covered range from the philosophy of freedom to historical legal cases about free speech and the press to political correctness and the repression of dissent. Examines the symbiotic relationship between sports and media, as well as how communication affects team culture, player-coach dynamics, crises in sport, race and gender issues, international relationships, and fandom. Focuses on developing student skill in analyzing the customer and business environment and using that analysis to build an effective marketing strategy. (3 Hours). Seminar in Communications. MKTG4504. (4 Hours). Examines the development, procedures, economic functions, and responsibilities of advertising. Examines how law and policy shape the development and use of new technologies and, at the same time, investigates how new technologies challenge, undermine, and reconfigure existing law and policy. (4 Hours). Prerequisite(s): MKTG6200 with a minimum grade of C- or MKTG 6208 with a minimum grade of C- or MKTG6318 with a minimum grade of C-, MKTG6214. Offers students the opportunity to gain hands-on experience in the communications industry. COMM2300. Production Practicum Abroad. We empower individuals to become socially responsible global citizens by creating and sustaining a culture of learning and discovery. COMM3532. MKTG6200. Covers topics such as problem definition, research design, sampling, attitude measurement, survey design, data collection, and data analysis. (4 Hours). New technologies offer the possibility of new forms of creativity, political engagement, and social life; they also, however, offer very real opportunities to cause serious reputational harm, promote damaging malicious speech, create new controls on creativity, and violate privacy. Studies the conditions of successful and valid human reasoning as manifested in its products (arguments) and procedures (debates and critical discussions). Starts with the principles of formal logic and introduces students to truth tables and diagramming techniques. Offers students an opportunity to gain an integrated understanding of their different roles as professionals, advocates, and consumers and to improve their ability to find and use expert sources of information; assess competing media claims and narratives; write persuasive essays, analyses, and commentaries; and author evidence-based research papers. Free Speech: Law and Practice. General questions . Examines why people are essential to success, why expectations are important to consumers, and how physical and virtual environments influence delivery of value to customers. Producing for the Entertainment Industry. Offers students an opportunity to develop their presentational skills in a variety of settings and realistic business tasks. Social movements considered may include immigration protests, AIDS activism, environmental advocacy, disability movements, racial justice, and feminism. In the digital domain, our faculty seek to answer questions such as how digital products, social media, and online environments impact purchase, consumption, and product innovation; how consumers and firms respond to new digital technologies, digital communications and digital business models; how marketing actions affect online consumer behavior and lift company performance; and what drives marketing effectiveness and customer engagement. Introduces how organizations use the latest technologies for enhancing consumer engagement. Full-Time. Prerequisite(s): MKTG3401 (may be taken concurrently) with a minimum grade of D-, MKTG4512. International Marketing. About the D'Amore-McKim School of Business: Founded in 1922, the D'Amore-McKim School of Business at Northeastern University prepares the leaders that the times demand. . Studies the ways in which communication can influence (and possibly resolve) turmoil in close relationships. Focuses on the fundamental role that communication plays in family life. COMM3304 and WMNS3304 are cross-listed. (4 Hours). ; Demolition of interior partitions throughout creating open floor plan with reception area, large collaborative work and meeting spaces and private offices and conference rooms. Marketing Management. Examines how communication impacts relationship quality and commitment. Will we ever stop swiping? archives@northeastern.edu Send Feedback or Report a Problem Designed to prepare communication professionals who appreciate the need for responsible advocacy when responding to crises. The marketing concentration is available to students taking the BSBA or BSIB degree within the DAmore-McKim School of Business and in most DAmore-McKim combined majors . Northeastern's signature experience-powered learning model has been at the heart of the university for more than a century. Reviews significant moments of oratory, assessing them in the historical context in which they occurred. (4 Hours). Examines the key drivers and building blocks of digital business transformations underlying the best marketing practices of the platform economy and discusses how companies can successfully take advantage of emerging multisided platforms and market-driven network externalities. Uses social and digital media to examine questions about contemporary topics and the histories that contribute to them. Stresses the benefits and complexities of cultural diversity in global, local, and organizational contexts. COMM3309. Contemporary Rhetorical Theory. MKTG6285. It combines world-class academics with professional practice, allowing you to acquire relevant, real-world skills you can immediately put into action in your current workplace. New Product Development. Examines the producers role in story conceptualization, budget planning, preproduction, and marketing. May be repeated without limit. Reporting to the Senior Director of Communications, Marketing, and Digital Strategy, the Communications Specialist is a member of the DMSB Communications team. Communication and Sexualities. Offers an Advanced Writing in the Disciplines (AWD) course. Emergency Information COMM2655. (4 Hours). Prerequisite(s): ENGW1111 with a minimum grade of C or ENGW1102 with a minimum grade of C or ENGL 1111 with a minimum grade of C or ENGL 1101 with a minimum grade of C, COMM4535. Considers online community dynamics, including formation, governance, conflict, and exit. SPSS, Qualtrics, and IBM Watson Analytics may be used to develop and analyze the project components. These include Nuremberg (the site of the Nazi Party rallies and Leni Riefenstahls infamous Triumph of the Will), Berlin (Hitlers Germania and Riefenstahls Olympia"), and Wannsee (the site of the Wannsee conference). MKTG6218. Offers students an opportunity to practice real interviewing both as an interviewee and an interviewer. (3 Hours). Communication Studies | Communication Studies at Northeastern Explore Back Message from the Chair Communication Studies at CAMD Undergraduate Admissions Studying in Boston Communication Studies Creative Spaces Faculty & Staff Contact Us Communication Studies Home Programs Back Undergraduate Combined Majors Minors Summer & Online Programs Communication Studies - CPS (CMN) < Northeastern University Communication Studies - CPS (CMN) CMN 1100. Introduces students to interviewing through the application of communication theory. What do you think? Vice President for Marketing & Communications Jack Martin jacktm@uw.edu 206-616-2334. Our legacy and leadership in experiential learning and our growing global university system immerses us in the world more deeply than at other universities. COMM4970. Public Relations Principles. 2022-2023 Northeastern University Emphasizes quantitative and qualitative approaches to research as part of a comprehensive approach to the development of an on-campus sports promotional campaign. | The world economy is dominated by services; in the United States, a large percentage of the labor force and the GDP is accounted for by services. MKTG6216. Northeastern values and celebrates diversity in all its forms and strives to foster an inclusive culture built on respect that affirms inter-group relations and builds cohesion. Offers an advanced course in defining and managing an organizations product-market strategy. Offers an advanced-level experiential learning opportunity for students considering an academic career in marketing. Engages students in the discovery of varied and culturally diverse texts in the literary genres of poetry, prose, and drama. Rhetorical Approaches to Public Memory. MKTG6222. (4 Hours). Get to know some of the students, professors and alumni whose unique experiences have led them to Northeastern and beyond . (3 Hours). Topics covered include compositing, matte painting, multiplane animation, explosions, smoke, three-dimensional lighting, particle emitters, chroma keying, motion graphics, video tracking, and more. 2022-23 College of Professional Studies Undergraduate PDF, College of Professional Studies Undergraduate, Arts Administration and Cultural Entrepreneurship (AACE), Cardiopulmonary and Exercise Science (EXSC), Civil and Environmental Engineering (CIVE), Co-op/Experiential Education in Arts, Media, and Design (EEAM), Co-op/Experiential Education in Business (EEBA), Co-op/Experiential Education in Science (EESC), Co-op/Experiential Education in Social Sciences and Humanities (EESH), Commerce and Economic Development - CPS (CED), Communication Studies - CPS Specialty (CMMN), Computer Engineering Technology - CPS (CET), Counseling and Applied Educational Psychology (CAEP), Ecology, Evolution, and Marine Biology (EEMB), Electrical and Computer Engineering (EECE), Electrical Engineering Technology - CPS (EET), English as a Second Language - CPS Specialty (ESLG), General Engineering Technology - CPS (GET), Geographic Information Systems - CPS (GIS), Health Science - Interdisciplinary (HLTH), Interdisciplinary Studies - Office of the Provost (INPR), Interdisciplinary Studies in Arts, Media, and Design (INAM), Interdisciplinary Studies in Science (INSC), Interdisciplinary Studies in Social Sciences and Humanities (INSH), Latin American and Caribbean Studies (LACS), Mechanical and Industrial Engineering (MEIE), Mechanical Engineering Technology - CPS (MET), Political Science - CPS Specialty (PLSC), Speech-Language Pathology and Audiology (SLPA), Strategic Intelligence and Analysis - CPS (SIA), Study Abroad - Social Sciences and Humanities (ABRH), Womens, Gender, and Sexuality Studies (WMNS), 360 Huntington Ave., Boston, Massachusetts 02115. (4 Hours). (4 Hours). Great Speakers and Speeches. Investigates recent trends in e-business and identifies marketing strategies that work in this new environment. (3 Hours). Health Communication Campaigns. 617.373.8900 (4 Hours), COMM6631. Customer Value and the Enterprise. Northeastern's PhD programs offer ingredients essential for excellence: a world-class faculty, expanded mentoring, robust resources, and experiential opportunities inside industry, government, and other universities and nonprofits. Full-Time MBA Program Overview. COMM2535. Attribute(s): NUpath Creative Express/Innov, COMM1113. Business and Professional Speaking. Takes a broad view of what mobile, communication, and technology mean in the past, present, and future, encompassing a range of digital and nondigital objects as well as technological and communicative practices. (4 Hours). Northeastern University is an equal opportunity employer, seeking to recruit and support a broadly diverse community of faculty and staff. Focuses on developing student skills in putting together a marketing plan based on a thorough understanding of the market. COMM3445 and JRNL3425 are cross-listed. . Special Effects and Postproduction for Television. The second half engages contemporary trends in argumentation studies, including the formalization of arguments and its diagramming for artificial intelligence, the contextualization in different societal domains (politics, health, private and public discourse), and the translation of argument theory into pedagogical practice. It has a total undergraduate enrollment of 15,747 (fall 2021), its setting is urban, and the campus size is 73 acres. Offers students an opportunity to learn how to determine when to use different market entry and penetration strategies and how to examine the different skills and systems required to implement marketing strategies in India and broader Asia. (3 Hours). Quantitative Analysis of Consumer Data. Group Communication. 617.373.5445 [email protected] Thomas Michael. 2022-2023 Northeastern University MKTG4510. Online Communities. May be repeated without limit. Associate Teaching Professor and Vice Chair for Undergraduate Education, Electrical and Computer Engineering. MKTG6318. Communication and Inclusion. Rhetoric of Fascism. How Praising, Scolding, and Assertiveness can Encourage Desired BehaviorsAmir Grinstein, Kronrod, A.Journal of Marketing Research2016, The Boomerang Effect of Descriptive Norm Demarketing: Extension and Remedy in an Environmental ContextYakobovitch, N., Amir GrinsteinJournal of Public Policy and Marketing2016, Whose Innovation Performance Benefits More from External Networks: Entrepreneurial or Conservative Firms?Baker, W., Amir Grinstein, Harmancioglu, N.Journal of Product Innovation Management2016, Customizing your Social Strategy to the PlatformTucker J. Marion, Roberts, D., Candi, M., Gloria BarczakSloan Management Review2016, Like the ad or the brand? Features both an academic approach to writing in the field of rhetoric and a practical approach to writing persuasively for general audiences. Readings, cases, discussions, lectures, guest speakers, student reports, and exercises on the World Wide Web are all utilized. Addresses central questions of human rights communication.The establishment and recognition of basic, universal human rights lead to a number of fascinating and important communicative problems. Prerequisite(s): MKTG6318 with a minimum grade of C-, MKTG7001. (3 Hours). Uses readings and in-class activities to consider how values and principles that have historically been deemed important apply to the world of new information and communication technologies. Situates these forms as central to the production of official discourses of citizenship, belonging, and nationalism, as well as the construction of identities. Considers how competing communication perspectives can be contrasted, compared, and/or synthesized for a stronger literacy related to sex, sexuality, and sexual identities in an effort to procure an understanding of how communication research and theory can be utilized in academic, personal, and professional settings. Job Summary. Her prior work in diversity, equity and .